France-based organization serving learners across Canada.

Maple Digital Institute

Courses and programs

Explore online programs in digital marketing. Learning is available across all provinces and territories of Canada. Tuition is displayed in Euro (EUR, €). Content is provided for educational purposes without financial or career guarantees.

Digital Marketing Fundamentals

8 weeks

Introduction to core tools for planning and executing digital strategies. Balanced theory and guided practice.

  • Marketing basics and terminology
  • Strategy development and goal setting
  • Digital channels overview
  • Audience analysis
  • Marketing funnels
Level: Beginner
Format: Online
Tuition: €890
Practice: Build a basic marketing plan

Content Marketing and Brand Strategy

6 weeks

Plan and produce content that supports positioning and audience needs. Editorial workflows and measurement.

  • Content creation frameworks
  • Editorial planning
  • Brand positioning
  • Audience engagement
  • Editorial strategy and governance
Level: Intermediate
Format: Online
Tuition: €760
Practice: Prepare a content strategy

Online Advertising

10 weeks

Campaign structure, media planning, performance review, and safe experimentation across channels.

  • Campaign planning
  • Media planning
  • Performance analysis
  • Platform ad accounts overview
  • Effectiveness evaluation
Level: Intermediate
Format: Online
Tuition: €1,120
Practice: Design an ad campaign

SEO and Search Optimization

8 weeks

Technical and content foundations for search visibility, including research, structure, and measurement.

  • Site structure and crawl basics
  • Keyword research
  • Technical SEO essentials
  • Content optimization
  • Analytics and reporting
Level: Intermediate
Format: Online
Tuition: €980
Practice: Prepare an SEO strategy

Web Analytics

7 weeks

Measurement frameworks, reporting, and practical interpretation of indicators for digital activities.

  • Data collection fundamentals
  • User behavior analysis
  • Reporting structures
  • Indicator interpretation
  • Data visualization basics
Level: Intermediate
Format: Online
Tuition: €840
Practice: Build an analytics report

Social Media Marketing

8 weeks

Channel selection, content production, community interaction, and simple measurement methods.

  • Channel strategy
  • Content creation
  • Audience interaction
  • Analytics for social media
  • Media planning basics
Level: Beginner–Intermediate
Format: Online
Tuition: €920
Practice: Draft a channel playbook

Email Marketing

5 weeks

Plan ethical and compliant email activities from segmentation to automation and reporting.

  • Audience segmentation
  • Newsletter and campaign preparation
  • Automation fundamentals
  • Measurement and improvement
  • List hygiene and consent
Level: Beginner–Intermediate
Format: Online
Tuition: €640
Practice: Build a lifecycle email plan

Comprehensive Digital Strategy

12 weeks

Integrate channels into a cohesive plan with budgeting, measurement, and project coordination.

  • Cross‑channel planning
  • Budget allocation
  • Analytics alignment
  • Project management basics
  • Risk and assumption tracking
  • Review and iteration
Level: Advanced
Format: Online
Tuition: €1,380
Practice: Produce a comprehensive digital plan

Additional information

  • Learning is delivered online and is accessible across Ontario, Quebec, Alberta, British Columbia, Manitoba, Saskatchewan, Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland and Labrador, Yukon, Northwest Territories, and Nunavut.
  • Schedules, detailed syllabi, and payment instructions are provided after an inquiry via the Contact page.
  • All materials are for educational purposes only. No promises of employment or income are made.
  • Governing law: France. Currency for displayed tuition: Euro (EUR, €).